Montenegro in the Spotlight for 2026

Travelers from the region have long been familiar with Montenegro’s charms. Today, however, this small Balkan nation is finally receiving the international attention it deserves. Recently, BBC Travel published its list of the most desirable destinations for 2026, placing Montenegro alongside globally renowned locations such as Abu Dhabi, French Polynesia, and Costa Rica. BBC highlights the Bay of Kotor, the unspoiled natural landscapes, and the appeal of avoiding the crowded beaches of neighboring Croatia. The country is praised for its exceptional natural beauty and authentic experiences, with the Bay of Kotor singled out as one of Europe’s most striking coastlines.

Compared to its often overcrowded neighbors, Montenegro stands out for its fewer crowds, greater sense of tranquility, and a remarkable variety of landscapes, from Adriatic beaches to mountainous regions and pristine nature, all the way to the rich historical heritage of its inland regions.

Such recognition confirms that Montenegro is no longer a destination known only to those who have long returned year after year. An increasing number of international travelers and investors alike are discovering its potential. With its anticipated accession to the European Union, owning property on the Montenegrin coast is becoming an increasingly attractive prospect.

From the shores of the Bay of Kotor to the vibrant town of Budva, and from Bečići to Tivat, Montenegro offers a unique combination of natural beauty, authentic Mediterranean lifestyle, and a growing tourism infrastructure. Our projects in Montenegro were developed with a long- term vision, recognizing the country’s potential even before it received widespread international acknowledgment.

Radisson Blu Tivat, our flagship project, brings a renowned international hotel brand to one of Montenegro’s most promising locations. The project combines contemporary design, high service standards, and a strong connection to the local environment, making Tivat even more prominent on the map of luxury destinations.

Our completed Vuelo Sobre project in Bečići exemplifies the successful blend of modern living and Mediterranean lifestyle, while the Budva President Hotel (soon to be part of the Radisson Collection) further demonstrates our long-term commitment to developing premium properties in Montenegro’s key tourist hubs.

Long regarded as a well-kept secret of the Adriatic, Montenegro is now entering a phase of international recognition and stable growth. Our projects offer an opportunity for those who want to be part of a market that is developing thoughtfully, with a clear global vision.